The stock agency business is alive and well, but for how long? Elders is on the ropes, Landmark seems to be chugging along and Roberts is making money out of the rural and regional real estate businesses it has purchased. But what value is there in the livestock job?
Historically, agents will be paid for providing value to one party or the other. So, what value is provided by agents to livestock producers?
The accepted rationale has been that the agency business is based upon agents knowing who has stock to sell and who wants to buy it – and at what price. We all have stories of buying stock from a neighbour through an agent because we didn’t know it was available!
However, isn’t the reality that so many agents work their butts off to fill their ‘yards committments? If this is the case, then there wouldn’t seem to be a lot of work going-in to actually matching requirements to availability. Or perhaps there is.
In this age of emails and websites (to say nothing of the old fax-outs) providing information on available stock and buyer requirements, you’d think that agents would be able to source stock for their producer clients before it hit the ‘yards. Now there is also the availability of not only sourcing but also trading online e.g. There is the old CALM (AuctionsPlus) that attempts to emulate the ‘yards with its fall of the hammer system at a given time and now there is even a new online bidding system available at www.Saleyards.com.au where bids can be taken 24×7 on a success-only basis.
I guess this sort of thing must be happening as more and more ‘yards close their gates for a variety of reasons. Otherwise, how are buyers and sellers going to know the true market value of their hard-spent product that needs to generate an optimum return to pay-off the expenses incurred in production. Should they continue to accept agents advice on sourcing and pricing or let the market decide?
What do you think?
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