Did you know that a bloke called David Thomasen, “…sits at the helm of a $16 billion business whose marketing successes have a positive effect on the turnover of two of Australia’s top companies, Woolworths and Coles?” click for the article on MLA advertising. No, he’s not the CEO of the World’s largest farming conglomerate, he’s the MLA’s (Meat & Livestock Australia) advertising man! And he’s in charge of an advertising budget – a far cry from being at the ‘Helm’, wouldn’t you say! In response to his claim, not only does meat advertising have a positive effect on the turnover of these two virtual monopolists, but it also enables to them to continue to fleece Australia’s farmers! How else could farm gate prices decrease when retail prices increase?
*IF* MLA’s advertising has been so good over so many years, where’s the measurable effect on the producer’s bottom line?! Any decent marketer knows that it’s one thing to generate sales, it’s another to manage earnings and MLA needs to be brought to account for the earnings of its funding producers!)What do you think? Please leave a comment below
Archive for December, 2007
Does Meat Advertising By MLA Add Value To The Producer Or The Retailer?
Red Meat: It creates cancer, it creates carbon poisoning, is subsidized too much…!
If red meat causes cancer, More… requires polluting machinery and comes from livestock that create carbon poisoning, its production gains too many government subsidies and it wastes huge amounts of precious water, then why don’t we just shut it down and be done with it? Apart from some caring attention from the Greens at the last Federal election, More… some late, once-off pork-barrelling from the coalition, and a promise to ‘address’ the Darling basin from the Labor premiers, no-one seems to give farming a passing glance except to say, “Gee, this drought’s a bugger!”
The only thing I can see red meat farming’s got going for it is that it’s something we need nearly as much as air i.e. It’s a staple part of the Western diet and so rather than bag the blazes out of it, something better be done about supporting its efficient production, otherwise there are going to be some very hungry people around the place!
What do you think? Please leave your comment below.
